FOR DURAVIT + HANSGROHE
The careers of Andreas Haug and Tom Schönherr are closely linked to the emergence of modern design in Germany. The studio they opened in the late eighties evolved to become one of the leading names in industrial and product design. “The motives and objectives of our clients who involve us as a driving force in their strategies are important to us. We pay close attention to ensuring that the interaction between our clients and external teams of specialists runs smoothly. And we are proud of the fact that this always works perfectly – in some cases over many years.”
Phoenix Design performs the most diverse tasks; from redesigning existing product lines and innovative new development to corporate designs and conceptual visionary studies brought to life in the Phoenix Academy. Projects are for a wide range of applications; sanitaryware, household appliances, writing utensils, computers and consumer electronic products.
Phoenix Design’s success is rooted in the best traditions of classic German design. Andreas Haug and Tom Schönherr, the company’s founders and owners, define their design philosophy as an attitude. Among the fundamental values of this attitude are ethics and aesthetics, economy and ecology, precision and innovation. “Logic, Morality and Magic” is Phoenix Design’s magic formula. The aim of any design is to create products which convince their users with their logic and function, which have a user-friendly and responsible design, which are above the fleeting zeitgeist and fascinate people with their magic in the long term.
A wealth of design awards testify to the success of Phoenix Design’s works.